Helping people doing meaningful work
tell stories with impact
About me
After more than 15 years in communications in the public and private sectors, I started Factual to help people doing meaningful work tell stories with impact.
Most recently, I was Co-Head of Commercial Communications for the Americas at BlackRock, where I led the team responsible for communications supporting the firm’s client businesses (institutional and wealth advisory), active funds platform (spanning public and private markets), and the BlackRock Investment Institute.
I also have extensive experience in Latin America and established BlackRock’s communications function in the region.
Prior to joining BlackRock, I spent more than a decade in public service at the federal and state levels — at the U.S. Department of State, where I served in Washington and in Latin America, and in the Office of the Governor of New York.
Services
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Strategic Planning
Develop communications plans with objectives, audiences, tactics, timelines, and key messaging.
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Writing
Refine narratives and draft content including press releases, op-eds, and social media copy.
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Issues Management
Help navigate complex moments such as organizational changes and reputational issues.
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Media Relations
Engage top-tier media to arrange relationship-building meetings, pitch stories, and place content.
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Executive Coaching
Prepare spokespeople for media engagements and provide feedback for continuous improvement.
Guiding Principles
More than ever, audiences need stories that are inspiring, helpful, and most important: factual.
Here are my guiding principles for helping clients take control of their narrative:
Clarity and integrity are the basis for good communications.
Ground messaging in substance — that’s where an audience finds value. Be concise, not shallow.
Every communication is an opportunity to earn trust.
Experience
Types of communication
Communications strategy and planning
Thought leadership and research
Deal announcements and fund communications
Mergers and acquisitions
Organizational changes
Crisis communications
Complex legal issues (i.e. sovereign debt restructuring)
Industries & topics
Asset management
Retirement and financial security
Sustainability
Corporate governance
Public policy and regulation
Emerging markets (especially Latin America)
Diversity, equity and inclusion